At The Races today announced that its new in-house streaming division, Sport Mediastream, has agreed a long term deal with The Football Conference.
Under the terms of the agreement The Football Conference has granted At The Races the exclusive right to produce and distribute an audio/visual service of live coverage from 30 top matches broadcast on BT Sport, archive match coverage and data to licensees in territories worldwide, excluding the UK and Ireland.
The Football Conference comprises 68 clubs and three divisions: Premier, North and South. The Conference’s Premier Division is the highest level of non-league, national football in England. Promotion from the Premier Division places clubs into the Football League.
ATR has also agreed terms for the non-exclusive right to use archive coverage of Football Conference matches in specific betting preview programming on its UK and Ireland channel service which is distributed via Sky, Virgin and UPC to over 13 million homes and registers a monthly reach of around 2 million individuals (BARB and Nielsen).
Sport Mediastream, which launched on July 1st 2013, has been developed using the latest technologies to meet the specific demands of the betting industry and to deliver a streaming media service with superior latency and picture quality.
Brian Lee, Chairman, The Football Conference, said:
"The Football Conference provides an exciting mix of competitive and high quality professional football. ATR and Sport Mediastream will further enhance our brand awareness to audiences around the world. We are delighted to welcome them as another exciting addition to our ever growing portfolio of leading companies. We as a competition look forward to working with them and I am sure it will be a successful and fruitful partnership.”
Matthew Imi, Chief Executive, At The Races, said:
"Our Sport Mediastream division is proving highly attractive to sports rights owners who are looking to retain control of their new media platform distribution, particularly in overseas markets. This new agreement demonstrates that our extensive experience in the international distribution of live horse racing resonates with other sports rights owners. We very much look forward to helping the Football Conference with its ambitions in this area and regard it as a privilege to represent their product in the international streaming market. We also look forward to developing other opportunities with them as and when they arise.