The Bees have unveiled their new strip for the upcoming 2021/22 campaign, as modelled by Jamie Turley and Adam Marriott!

Both kit designs have been inspired by our nickname ‘The Bees’ using a honeycomb effect across the chest of the home shirt and shoulders of the away shirt.

Our new home kit has been designed incorporating a blend of black and amber, with a bespoke design across the shoulders to make the shirt pop!

Meanwhile, the away shirt has been designed with a crisp white body contrasting a black collar and an amber honeycomb effect.

The home and away kits will also both have a new front of shirt sponsor TIC Health, who offer the very latest in diagnostic technology and medical services from their work with elite sports people and performers.

The Bees heritage has also been celebrated in the design of both kits with ‘Established 1888’ proudly positioned on the shirts and shorts.

Due to the late arrival, the new kit sales will be available to buy online from Monday 30th August. There will also be an online service for supporters wishing to buy a shirt with a printed name and number. Information regarding this will be announced in due course.

We are also really excited to be developing our new Bees Matchday Club Shop that’s conveniently located at the front side entrance of the Legends Stand. We are looking to re-open the refurbished Club Shop on Monday 30th August, when we face Dagenham & Redbridge in National League action at the Hive London, where you’ll be able to purchase new merchandise, including the 2021/22 kit.

Please note that the new Bees Matchday Club Shop will solely operate on home matchday fixtures upon stadium entry times.

Pricing for the new shirts as follows:

Adult Shirt – £49.95

Kids Shirt – £42.95

We are pleased to bring our all-new home and away kits to you and look forward to seeing it worn throughout the upcoming campaign!

We can’t wait to see you at The Hive London on the 21st of August when we face Notts County in the season opener, where the lads will be donning our new kit!

Let’s back the Bees!

#LetsBeeTogether